AMS Cultural Perspectives in Marketing Conference

The Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy is committed to the highest of ethical standards and collegiality in the pursuit of this mission.

The Academy of Marketing Science (the “Academy”) began at C. W. Post Center of Long Island University in 1971. Under the directorship of founder Dr. Harold W. Berkman, the Academy grew into a substantial regional association. In 1972 he established the Journal of the Academy of Marketing Science (JAMS). Today, JAMS is widely recognized as a premier marketing research journal and was recently recognized as one of the top 10 most cited academic journals in all of business. Members receive JAMS free of charge.

Each year, hundreds of delegates attend a research conference hosted by the Academy. The first annual conference took place in Akron, Ohio. Subsequent annual conferences have been held in every corner of the USA and in Quebec and British Columbia. Biennial world marketing congresses (The AMS World Marketing Congress) have been held in such diverse locations as Italy, Australia, Malaysia, and Turkey with future conferences planned for Oslo, Norway and Reims, France. The Academy also hosts the Cultural Perspectives in Marketing Conference which is held in the years without a WMC. The CPM also has been held in diverse settings including New Orleans, La; Seoul, South Korea; Puebla, Mexio; Valencia, Spain; Hong Kong, Montreal, QC and Long Beach, MS.

Presently the Academy of Marketing Science is a full-service, scholarly professional organization. It offers a wide range of services, including a series of conferences and special interest programs and symposia, a refereed scholarly journal, a quarterly member newsletter, and conference proceedings. The Academy has numerous programs that sponsor future scholars and encourage thought leadership in marketing research.

This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a more homogeneous global consumer culture. The theme emphasizes also the need for educators and business leaders to recognize, appreciate, and understand how the ‘globalized’ marketplace is changing the cultural characteristics of consumers on the one hand and managerial practices on the other. We encourage scholars from every corner of the world to share their insights, research findings and experiences.